Junior: Writing Your Way Ahead In Advertising. Thomas Kemeny, Jeff Goodby
Junior-Writing-Your-Way.pdf
ISBN: 9781576879122 | 180 pages | 5 Mb
- Junior: Writing Your Way Ahead In Advertising
- Thomas Kemeny, Jeff Goodby
- Page: 180
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781576879122
- Publisher: powerHouse Books
Epub books free downloads Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny, Jeff Goodby (English Edition) 9781576879122 PDB
Overview
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Other ebooks:
Livres audio gratuits iTunes à télécharger Donjon Monsters Tome 11 par Joann Sfar, Lewis Trondheim, Stanislas 9782756007779
Ebook epub download gratis The Wizard of Foz: Dick Fosbury's One-Man High-Jump Revolution in English 9781510736191 by Bob Welch, Dick Fosbury, Ashton Eaton
Free computer ebook download pdf The Threshing Floor FB2 RTF PDB by Ray Bentley, Bodie Thoene 9781949709629 (English literature)
Free download ebooks on torrent On Division: A Novel DJVU by Goldie Goldbloom (English Edition)
Free audiobook downloads public domain D&D Waterdeep Dungeon of the Mad Mage (English Edition) 9780786966264 by Wizards RPG Team
Ebook text download DIY Autoflowering Cannabis: An Easy Way to Grow Your Own 9780865719163 by Jeff Lowenfels CHM ePub RTF (English literature)
0コメント